Win thecontracts youcan't affordto lose.
Stories that win hearts, minds and contracts.
Led by people who spent decades inside the biggest global consultancy firms, and now bring that method to you. We convert what you know about the deal into a compelling narrative your client is ready to endorse.
By the final shortlist, every bidder can deliver. A powerful story is the difference.
The capability gap between the last bidders standing is narrow. When proposals look alike, your client decides on price. The way to avoid that is not a better solution. It is a clearer reason to choose you.
AI can now produce a beautifully designed response in an afternoon. What cannot be automated is insight into what your client is trying to achieve, and the story that proves you understand it.
That story cannot be added at the end. Set early, your win themes shape the solution, the commercials and the final presentation, and your client hears the same argument at every point of their evaluation. Added late, they are decoration.
Your client forms their view throughout the pursuit. The earlier the story starts, the more it is worth.
What we bring into the room.
One strategic story, carried through everything.
We turn what you know about the client, the competition and the people who decide into a powerful narrative and a set of win themes. Every page, every meeting and every presenter then tells the same unique story.
A conversation at the top of the client's organisation.
We position you as a partner to your client's ambition rather than a supplier of capability, in language their leadership team recognises as their own.
A client experience, not just a submission.
From the first meeting to the final presentation, every touchpoint carries the same narrative, the same shared value, the same story.
Three ways to work with us.
Pursuit Story SprintStart here · one to three weeks
The narrative, executive summary and deck for one live bid. Fixed scope, fast turnaround. The simplest way to test how we work.
Start a sprintThe Win RoomThe flagship · four to twelve weeks
Intensive work on one live, high-stakes bid. Strategy, narrative, creative assets and rehearsal, end to end. For the deal you most need to win.
Open a Win RoomPursuit Capability PartnerOngoing · six to twelve months
On call across your whole bid pipeline. We embed pursuit discipline into your team and raise your win rate, bid after bid.
Talk about a retainerWe work alongside your team from qualification to close.
Start at qualification.
The win strategy is set before the response is written, not after. That is where the story is decided.
Embedded from day one.
One named pursuit lead works alongside your solution and commercial leads for the duration of the bid, with shared access to client insight, and decision timeline.
The story, in every form it has to take.
The win strategy and win themes. The executive summary. The letter from your chief executive. The visual identity of the bid. The response design. We translate the story into strategic assets to make you win.
You stay accountable for the deal.
We own the story with you, from kick-off to close.
Thinking you can take into the room.
Articles on how contracts are won, and episodes of IN.SIGHT, the podcast.
We've spent over a decade on the winning side.
The IN.SIGHT team is made of pursuit experts who have spent over a decade inside the biggest global consultancy firms, leading multi-million-dollar bids: running war rooms, briefing executives, and turning losing bids into wins.
That capability has only ever existed inside the biggest consultancy firms, built for their own bids. We started IN.SIGHT to put it to work for yours.
The storytelling behind iconic brands, and what a bid leader can steal from it.
Watch on YouTubeHave a bid that matters? Bring it into sight.
You bring the live bid, we bring the method. You leave with a view on whether it is winnable and what it would take.
Book a pursuit reviewcontact@insight-consultants.co.uk